How to Choose the Best SEO Consultant or Marketing Consultant

Choosing the best SEO consultant or marketing consultant to help your website succeed may seem like a daunting task, but so long as you know what to look for; selecting an SEO consultant or marketing consultant can be relatively easy. Hiring an SEO consultant can help you to not only make sure that you’ll have a perfectly-optimized website to help drive traffic to you, but you will also learn the proper way to optimize your site so that you can apply what you learn to any changes or new websites that you make down the line. Likewise, a marketing consultant can help you to create the right website content to best promote your business or products. When looking for the best SEO consultant, take the time to shop around and see exactly what services the various consultants offer. Many SEO consultants offer basic optimization advice, but if you’re looking for the best then you’re going to be wanting something more. Look for a consultant that will offer you advice on how to simplify your website for easy navigation while giving you rock solid meta data and coding for easy indexing. Try to find an SEO consultant that offers additional training to the advice that they give on your current project; by training your website technicians with the latest search engine optimization techniques you will be able to stay ahead of the curve using all of the latest trends while other companies are still using outdated techniques from several years past. Don’t be afraid to contact potential consultants and ask questions about how modern their SEO techniques are, as well as for examples of websites that they’ve consulted on in the past. If possible, ask them to provide traffic statistics from both before and after their consultation as well. Finding the best marketing consultant can also be done by considering several consultants and comparing their services. Look for marketing consultants who have consulted on several popular and successful marketing campaigns, letting the consistency of their work sell you on their services. See whether they offer consulting services on a case-by-case basis, or whether they offer training so as to better improve your in-house marketing staff as well. Since marketing is such a vital part of the life of any business or website, don’t settle for the first marketing consultant that you find… your site is important to you, and you deserve the very best marketing advice that you can get. Whether you’re looking for an SEO consultant or a marketing consultant, keep searching until you’ve compiled a list of at least 3 or 4 worthy candidates for your consideration. Compare the services that they offer, the quality of websites and marketing campaigns that they’ve worked on in the past, and the price that they charge for their consultation services. This will let you find the marketing consultant or SEO guru that will offer you the best deal on your consultation and in turn will help to make your website or business even stronger in the long run.

A Consultant’s Consultant Creates Action Plan Marketing Club For Self-Employed Professionals

Robert Middleton, a consultant’s consultant since 1984 and creator of the Action Plan Marketing for Professionals, has now created the Action Plan Marketing Club. He launched it just three weeks ago. You might want to see what the Club is all about – Joint in if it meets your needs! THE ACTION PLAN MARKETING CLUB is a forum specially designed for professionals, particularly self-employed professionals who, as most of us in the practice, from time to time have to struggle to get engagements consistently. Go to my website given at the end of this Blog and follow the text links to the Action Plan Marketing Club. The first thing you’ll discover is that when Robert Middleton started out he went through similar experiences as most of us had in trying to start our practice and to market our own professional services. I know it only too well even today – marketing my affiliate marketing strategy in the Web is no cake walk! As you may have found out – some clients actually believe professional services are something they can postpone or even performed in-house. Professionally – I don’t have to convince you how wrong that mindset is! As I say in my Affiliate Web Site Marketing That Works, I’ve been 50+ years in the advice and counsel business, helping business persons, entrepreneurs and professionals create and develop new businesses. So before I accepted Bob Middleton’s Action Plan Marketing and now the Club for review and showcase in my Affiliate Marketing Strategy, I reviewed Middleton’s entire website. I compared it with others on the Web and with books in my library. I talked to other professionals and 2 marketing persons who do sell professional services. We all concluded that Middleton took himself to task on his own unique experience. He fashioned his Action Marketing Plan to solve his very own marketing problem. When he succeeded, he then published the Plan to help us become better marketers and engage clients more consistently and effectively, without sacrificing our professional integrity. Now, from the Action Plan Marketing, Middleton has moved on to produce and market this Action Plan Marketing Club. It is easy to see that his focus on both the Action Plan and on the Club is on clearly and honestly communicating the true value of our services to the potential client, with NO HYPE! If you could sit down across the table from Bob Middleton and just ask him what you get out of the Action Plan Marketing Club – – this is what he would tell you: 1. The Fast Track Program for Independent Professionals: Each Fast Track Module contains a detailed written section on one key marketing principle along with a recorded tutorial. Each module ends with a very specific marketing assignment. It also includes some recordings of live workshops with participant interaction to give life to the marketing principles. 2. When the main modules of the Program are complete: Bob will add in-depth tutorials on specific marketing strategies, from networking and speaking to writing and publishing eZines and articles. All modules will include audio tutorials with written transcripts. 3. Of the 7, there are three modules already available on the Marketing Club web site: The Marketing Game; The Marketing Mindset and The Marketing Message. The Marketing Conversation is coming out in mid-November. The remaining three modules: The Marketing Currency; Creating Marketing Strategies; and, Your Action Plan Marketing That Works are being released one per month in the up-coming months. 4. Middleton will interview at least 1 top marketing expert on a relevant marketing topic each month: All topics will be focused on marketing principles and how-to for Independent Professionals. Middleton will cover a range of topics and strategies immediately applicable to your business. 5. These interviews will be recorded and transcribed and available online to all Marketing Club Members. …Six previous Marketing Expert Interviews will be posted for your access on the Marketing Club site. …Just as I had to eventually develop what I call “Affiliate Web Marketing That Works” for my affiliate marketing strategy – the Middleton’s Action Plan Marketing Club will help you to create your “Action Plan Marketing That Works” to get engagements more consistently and fewer struggles. NOW THAT YOU’VE SEEN WHAT THE ACTION PLAN MARKETING CLUB IS AND HOW IT CAN WORK FOR YOU – Go back to to my Affiliate Web Site Marketing That Works and follow the text links to Bob Middleton’s full range of services and tools for the self-employed professional. Check out the Case Studies. These Action Marketing Plan users and Middleton’s clients will tell you what Bob Middleton has done for them. And, when you do visit my web site you may also want to see the 29 other opportunities you can explore with little or no money from your own pocket!

Choosing An SEO Consultant

While the most important thing in creating a webpage is the designer a consultant knowledgeable in SEO is even more important if you want to have it show up well in search engine rankings. An SEO consultant can mean the difference between a cool page that nobody sees and a cool page that everyone not only visits but talk about. A good SEO consultant will not only know the tricks of the trade but also how to use them best. An SEO consultant is as much an artist as the web designer. Whereas the web designer knows all of the tricks of the trade in creating a masterpiece of the internet the SEO consultant is the promoter that makes sure people travel to see it. When choosing an SEO consultant make sure to find one that is willing to not only work with your website designer, or you if you are doing your own website, but also understands your needs. Am SEO consultant is not there to diminish your website or interfere with its look. They are there to be sure that it is designed from the ground up to utilize as efficiently as possible all of their SEO tricks. An SEO consultant will blend their techniques invisibly with your website. In fact that is how they have to work. The best SEO consultant will not even leave a visible footprint. They must be like the wind. A divine wind to protect your website and breathe inspiration into it. The most important factor is to make sure that your SEO consultant can work together with your website designer as to not impede their efforts. Do what you did when you chose your web designer. Tell the SEO consultant what you need. Give them a time frame on when you need their services to work. Let them know what your future goals are and find out what they can do for you. Published at:

BPO Consultant

There are many business processes involved that touch every aspect of your company; many processes and task that are required to run an efficient and smooth operation, to ensure success. Some of these tasks are business tasks, such as marketing, payroll, help desks, customer service and other are operational tasks, such data capturing, report creation, transaction processing, account maintenance, invoicing, etc. In today’s economy most companies have had to reduce staff and are having to do multiple tasks and processes with the same number of resources, but what happens when your business starts to grow again. How can you increase efficiency and increase capacity while at the same time reducing cost? The answer is simple, though BPO, you can increase capacity and gain efficiencies by outsourcing specific processes like: customer service, help desk, transaction processing, data capture, invoicing, account management, etc. In the past, handling all these processes in house was easy and expected. However, due to growing demands in businesses today, you have to consider that for your company to remain competitive; your company needs to maximize its resources in order to succeed. This would be impossible or very expensive if you handle every business process involved. This is why many companies are now considering outsourcing their business process. Business process outsourcing is one of the most popular and the most cost-efficient business solution that you can ever make. By contracting other companies to do a specific business task, you will be taking off extra work involved in your company and focus more on important aspects of running your business. Today, there are available BPO companies that will be able to provide all of these services for you. For example: If you were to outsource help desk for you company. The BPO Company will recruit and train resources specifically for your project. They will answer your calls, provide quality customer service, resolve problems or if required escalate it. They will provide you with daily information about calls received, issues resolved, issues escalated, etc. for your information and action. There are several options when it comes to outsourcing of business processes. You can outsource in your same country or offshore. One option that offers both the benefits of being close and also the cost savings of an offshore company is: nearshoring. Many companies in the US regularly outsource their business process nearshore, particularly to countries filled with qualified and talented individuals, such as Mexico. Some of the advantages are: cost savings, virtually no time difference, cultural affinity and infrastructure and some of the reasons why you should consider outsourcing your business process to nearshore companies. However, there are offshore countries such as China, Philippines, and India that also offer business process outsourcing services. By taking advantage of Business Process Outsourcing and outsource some of your noncore business processes your company will be able to utilize its resources to its maximum potential. You will also be able to cut some operational costs and at the same time, let your company focus more on important factors in running your business. Always keep in mind that you should first check the quality of an outsourcing company first, being nearshore or offshore, before you sign an agreement in order to be sure that you will be getting your money’s worth. Remember this and it will pave the way to make your company the best in the industry. Published at:

How to Become a Consultant

One of the options available in your business is to take your valuable expertise and step into the role of a consultant. Being a consultant is essentially taking what you know and appropriately applying it to the client’s situation to give informed advice. When I work with a client to build revenue in their business, or even to determine what business they want to start, I always turn the process at some point to leverage. The idea of leverage is pretty simple: how do you make use of what and who you already know? In the context of skills and experience, what is it in that mix that you can utilize for your and your business’ best advantage? One way to do that is to become a consultant. You may already have built a lot of expertise in your career. Any job you have ever had has allowed you to learn and to apply what you know. When you have developed a broad perspective, by multiple roles within an organization or by moving to different organizations, and also by extensive experience, either by years or by variety, you bring a unique perspective. That background is a good foundation to the consultant role. If you have an interest in teaching and giving advice, and either have or want to develop the confidence to do so, you may be able to work as an independent consultant. If you are someone who has worked in the corporate setting for years, even if you are ready to retire from that environment, you may well have the capacity to take on this role. You can build an entire business around it. Consulting back to your former corporate colleagues also has the added benefit of being well compensated. Like any business, as long as you add value, you can continue to grow your business in that role. Being a consultant requires a high level of people skills. Relationships are part of the consulting process, both in terms of obtaining and delivering necessary information and advice. One of the challenges in consulting is that you have no direct authority, yet you want people to listen to your advice and act. Something is demanded of you in those relationships: to know yourself and be authentic. That place of authenticity is the perfect place to come from to enact another aspect of a consultant’s role: to influence. When people know that you are real, that you are being present to them and their situation, your power to influence greatly expands. Like any good teacher, part of your role as a consultant is to build your client’s capacity to make assessments and answer their questions on their own. You’re teaching them how to eventually become independent of your advice. Consulting is a way to be helpful, to show others a way through their challenges. It is a way to use what you know to make things easier for others. Peter Block, the guru of consulting, once wrote: “Consulting at its best is an act of love”. What an amazing way to be in your work. Will it be your way? Published at:

What Is The Need Of An Seo Consultant?

If you are not getting enough traffic from all your online marketing expenses, then don’t get too much worried with that. You are not alone in this category. Most of the online businesses fail to generate sufficient amount of quality web traffic even they spend quite aggressively on the online marketing campaigns. One of the main reasons for this is the lack of knowledge of various online marketing practices and activities. To overcome this limitation, you should consult an SEO Consultant who has got a great amount of expertise and knowledge in the field of online marketing and business in your business domain or in related domains. Normally people think of SEO Consultants as web content writers who can write keyword rich articles or content. Even though this is quite correct up to an extent, the truth is that the content writing is only one of the most important jobs of an SEO Consultant but it is not the only job. A good SEO Consultant can do a variety of things to increase quality web traffic to your site. This includes generating incoming links from relevant website to increase the Page Rank of your website. Conversion enhancement is one of the major things that any SEO Consultant will do to increase your traffic. He will use techniques like copywriting strategies, site usability, call to action tactics and advanced conversion reporting to enhance the conversion rate on your website. The main focal point for any of the websites should be the content. If the content is not useful to your target visitors, you just can’t run a profitable website. Professional SEO consultants continuously strive to keep updated with the latest evolving techniques in the field of SEO. Hence they will take less time to produce perfect results which you are looking for. But, if you decide to do it on your own, then there comes some great disadvantages to your business. This is mainly due to the lack of your knowledge and experience in the field. You are definitely not going to spend enough amount of quality time consistently to learn new strategies as it is not your bread and butter. This results in the usage of age old techniques in your business. As you know, internet space is the space that keeps changing literally everyday. So, you will be certainly behind your competition. You will also waste a lot of money on several online marketing campaigns and generate a very poor traffic. To avoid these problems, it is better to hire a professional SEO Consultant who has got a proven track record in his field. This not only provides your online business with good web traffic but also saves your valuable money and time. You can concentrate better on your competent skill, building your business, leaving SEO activities to a professional SEO Consultant. Published at:

So You Want To Be A Consultant?

Let’s say you have more than 20 years experience in your chosen field. For the sake of this article, let’s say you have been in the nonprofit field for 25 years and are at the very top of your game. And let’s say you’re a bit bored with the hum-drum day-to-day routine of being an executive director. You love nonprofit sector, but you need more of a challenge and you yearn to help people grow and achieve success in their nonprofit careers. Plus, you’d like to earn a little bit more money and are a bit tired of the board of directors overseeing everything you do. Perhaps it’s time to go into business for yourself. Perhaps it’s time to become a consultant, a coach, a speaker and trainer. The thought is exciting, albeit a little frightening. You’re current salary is certainly respectable for a person with your skills and experience, and the health insurance and retirement plan are comforting benefits that you don’t want to relinquish. But none of these factors have been able to sufficiently scratch that darned itch that keeps telling you it’s time to start your own nonprofit consulting business. Going into business for yourself as a consultant, coach, or speaker (or all of the above) requires determination, a little self-sacrifice (in the beginning), and a lot of experience. People hire consultants because they need the expertise of someone who has been there and done that…hundreds of times. There are consultants in literally every career field, and once they become accustomed to the process of generating clientele, they can make over double what they were earning as employees. In fact, recent statistics show that successful and established consultants can make anywhere from $1,200 to $5,000 per day. There is power and prestige in consulting that can rarely be found in management positions, even executive positions. The power comes from calling the shots as a business owner and making sure people know they need you; the prestige comes from being the very best in your field…and making sure people know it. But there’s a not so subtle difference in owning your own business and owning your own consulting firm. Lots of people own businesses. My fiancé owns a deli, my father owns a small publishing business, and my mother owns a bakery. But owning your own consulting firm lets people know that you’re the crème de la crème in your field – and if they want to rise to the top like you have, they’ll hire you to help them. Consulting firms, like the one you will soon own, can be anything from a one man show to a large agency boasting senior and junior associates. Most consultants make their day to day income from coaching and mentoring individuals in the field – charging anywhere from $300 (for junior level staffers) to $500 (for senior executives) per hour. They also assist clients with organizational development, strategic and financial planning, and a host of other services including workshop facilitation and board and staff retreats. And if they like to speak in front of audiences, many consultants make thousands of dollars simply talking to a crowd for a few hours about their experiences and knowledge. While it’s not as easy as 1-2-3 to quite your job and start making $5,000 a day as a consultant, it’s certainly not as difficult as it looks – especially if you’re very very good at what you do and have expertise that few can match. Start off as a moonlighter, which is the term used when someone has a “day job” but works on their own business in the evenings. Make a simple business card for yourself and during your lunch hour at work, go to chamber of commerce or rotary meetings where you can network and talk to people about your new consulting practice. It’s not too difficult to pick up a small client or two this way, and once you do a good job for them and build confidence in yourself you’ll begin to branch out and up. People will hear about you, your phone will start ringing, those simple business cards you handed out at the rotary meetings will change hands and generate bigger clients, and you’ll begin to realize that maybe you really can quit that hum-drum job and make it big on your very own. Published at:

What The NYC Local Law 84 Comprises Of And Requirements For Benchmarking

Willing to know about NYC LL84? Then follow the details of this article and educate yourself about the LL84.

The NYC Local Law 84 is a special type of audit where you can find the energy and water benchmark information of NYC buildings. According to the NYC LL84, the NYC buildings those are developed over 50,000Sq.Ft. has to submit the annual energy benchmark report directly to the NYC Finance Department on or before 1st of May every year.

The NYC Local Law 84 also includes those properties which are developed over 100,000 Sq.Ft. by including two or more buildings. The most experienced prepare of NYC benchmark report is the bright power. In New York City, the property owners could accomplish the significant diminutions in greenhouse gas emissions and energy by making the inexpensive improvements to the most energy intensive buildings.

The NYC Local Law 84 bench-marking and its number of benefits:

Bench-marking often gives a gauge of a building’s energy performance, establishing a metric for the comparative energy efficiency of buildings. This metrics are similar to the miles per gallon rating for the fuel efficiency of automobiles.

The NYC LL84 is a part of the greater and greener building plan which gives authorization to the building owners to report their property’s annual energy usage to the city’s Finance department. The law is applicable to the only buildings those are:

• Above 50,000 gross Sq.Ft.
• A group of two or more buildings those are on the same taxation lot and are total more than 100,000 Sq.Ft.
• A group of two or more condo NYC buildings those are entirely governed by the same board and combine to exceed 100,000 gross Sq.Ft.

Benefits That You Can Find From This Energy Bench-marking Scheme:
• Calculation of site energy usage intensity is easy
• You can know about the source for Energy Use Intensity
• Calculation of greenhouse gas emissions per square feet
• Data regarding water usage of the building per square feet
• Achievement of energy star score is easy and hassle-free
Do They Need To Submit The Water Usage Data Including The Energy Bench-marking Report?

Only the buildings those are with Automatic Meter Readers installed will be required to benchmark their consumption of water. Ensure that the covered list of buildings to verify that your NYC building requirements has to be submitted or not.

What You Require For The Bench-marking?

• Collective pertinent data for energy consumption from vendors
• Set up of an account for EPA via reaching the portfolio manager through their websites
• Feeding the space use characteristics of the NYC buildings into the website
• Extrapolate energy missing data
• Putting the energy and water consumption data into the website
• Creating an energy usage report
• And finally, submit the report electronically to the NYC finance department

The development of NYC energy benchmark report involved the processes in which NYC buildings have the outsourcing option to a consultant. Without seeking the help of an authentic consultant, it will be difficult to prepare the report. So, take help from consultation and submit the bench-marking report before time to avoid penalties.

Why do you Need to Use Trained Independent Trust Consultant if you Feel the Need for a Trust?

Trusts and Trust Companies have existed for hundreds of years. Trusts existed back in the days of Rome, and became popular in England when the knights left their properties in the care of someone they trusted while they went away to fight in the Crusades. Trusts provide a continuity of service to those who have a need for a relationship built upon a confidence and on legal protection. Trust laws vary among the different states and countries. There are many different kinds of trusts. The premise, however, is the same in every jurisdiction and in every type of trust. The law provides certain protections and assurances that the person who sets up the trust can be assured that their wishes will be carried out and fulfilled.

Most people don’t understand trusts. In fact, most of your financial advisors cannot explain the specific roles of the various parties to a trust. Only a person trained in trusts can clearly explain what a trust is and how it works. Most trust officers working for a trust company can help you with this. In addition to our own trust officers here at Summit Trust Company, we also have relationships with trained Independent Trust Consultants. These are financial advisors and insurance agents who have worked with us in the past and have gained the kind of knowledge and experience that will help you to understand trusts and how they can work for you.

How important is it that you work with a trained Independent Trust Consultant? Usually it can be quite important, and quite beneficial. While experienced attorneys are the only professionals that can legally draft a trust, an Independent Trust Consultant can help you with the basics of how a trust works and what you need to do to prepare the information that the attorney will require. This can be a real time saver for you, and for the attorney, and usually saves you money in the process.

How important is the choice of a Trustee for your trust? The fact is, if you are like most families that have a trust, it is probably a Living Trust, and you are probably the trustee of your own Living Trust. Who could be better than yourself, to act as trustee of your own Living Trust? On the other hand, what happens when you become unable to act as your own trustee? Here is where you need to make a choice. Most of you would choose either your spouse or one or more of your children. That is the norm, and works well almost every time.

Of course, if you have no other person that you can trust to be your successor, then maybe a Trust Company might be your choice. Your Independent Trust Consultant can help you with that. But there may be other issues involved in your particular set of circumstances that could cause you to desire a Trust Company right from the beginning.

While Living Trusts are really a good thing to have, and probably serve the great majority of families well, you might also have an estate large enough, or complex enough, to want to have either an Asset Protection Trust or a Dynasty Trust, or both. One helps with protecting assets from litigation and other perils, and the other helps to perpetuate an estate without being diminished over the generations by estate taxes.

Whatever your needs, it is most important that a structure be put in place that will assure that your needs and desires be achieved. It may require working with a trust company. Most of you have never worked with a trust company, and may not understand the role of such an institution. Indeed, most people don’t need a trust, much less a self-trusteed Living Trust. If you have just a few assets and don’t mind having some exposure to the probate process at your death, then a Last Will and Testament might be your choice.

If you have an estate that you want to protect for heirs and it will need some professional assistance, then a Trust Company might by your choice. In our case, most of the new relationships that we establish with people such as yourself come to us through Independent Trust Consultants and Attorneys. By the way, if you don’t know one of these professionals, we can help you find one. For us, it is most important that some professional be your guide, because this professional knows your particular needs and situation, and can help us to understand your objectives clearly.

Utilization of trusts begins with working with an advisor who has knowledge of trusts. The Independent Trust Consultants with whom we work generally will form a team, including an attorney and one of our trust officers, and perhaps an insurance agent or a financial advisor, and possibly your accountant. The process begins with an assessment of your goals and desires for your assets and business interests, and the current structure of your estate and asset protection plan.

A trained Independent Trust Consultant knows what to look for, and has the benefit of experience and the support of professionals in trust law and administration. The Independent Trust Consultant will have training in data gathering, document collection and preliminary analysis to assess needs. They are trained in a routine so that nothing is missed, and those people with whom you wish to share your data are completely inrformed. The consultant is trained as a team leader and has software systems to back up his process.

Don’t under-estimate the value of the Independent Trust Consultant. Sometimes it is the minor details that, if ignored, can create real problems out in the future. That is why your trained Independent Trust Consultant should maintain a constant vigil to watch for changes in your situation and help you anticipate problems and head them off before they become unmanageable.

As you can see, we at Summit Trust Company are very encouraged when we know that a client is working with a trained Independent Trust Consultant. We can feel that you are in good hands and that your needs will ultimately be reflected in the trust documentation and in the future relationship that we have with you and your professional advisors.

Please seek professional assistance to help you in the achievement of your objectives, and choose carefully the professional team of experts for all of your planning.

Priya Deelchand MBA and Certified Law of Attraction Practitioner

Main Areas: Empowerment; Personal and Business Success
Career Focus: Business Owner; Life and Business Coach and Consultant
Affiliation: Success Strategies Consultants Ltd, Law of Attraction Training Center

Priya Deelchand is the Founder of Success Strategies Consultants Ltd. She is a Life and Business coach and consultant. Priya works with executives in all sectors providing guidance on personal and professional development. She also works with non-business clients to help them maximise their potentials and achieve personal growth and fulfilment.

Priya has been coaching clients worldwide in both English and French since December 2008. Her coaching is carried out by telephone, in person or in groups. She also conducts several seminars and workshops.

Before establishing Success Strategies Consultants, Priya worked as a Fund Manager in most of the top Asset Management and Offshore Companies in Mauritius serving clients worldwide. Priya has been working in the financial sector for almost 10 years. She holds a Master in Business Administration from L’Ecole Superieure de Commerce de Toulouse (Toulouse Business School), France and an Undergraduate degree in Economics from Universite des Sciences Sociales de Toulouse, France. Priya is also a Certified Law of Attraction Practitioner from the Law of Attraction Training Center, USA.

She created Success Strategies Consultants as a means to use her coaching and management skills and experience, along with her great passion for assisting people, in order to help them live more joyful and fulfilled lives.

Priya always believed that we are all unique and have unlimited talents but we are not aware of it. That is why, she left the financial sector to follow her passion and created Success Strategies Consultants to empower people and make a positive difference in their lives. Her main objective today is show individuals a better and more harmonious way of living by making full use of their hidden potentials.